Otherwise the embassy will be from another neighbouring state wishing to negotiate matters of trade, resolve a minotr dispute, coordinate anti-piracy operations,forge a military treaty, arrange a royal visit etc.
Two powerful families, street-gangs, guilds or organised crime groups have a falling out. At night characters trevelling in areas controlled by the warring factions are likely to have hostile encounters. Even during the day tresspassers will be regarded with suspicion. The feud will last until one side or the other has been completely eliminated unless the characters intervene. The feud will involve poltics, theft, murder, slander, kidnapping, espionage and more.